The Customer Learning Curve: Creating Profits from Marketing Chaos
| Author | : | |
| Rating | : | 4.34 (560 Votes) |
| Asin | : | 0324226675 |
| Format Type | : | paperback |
| Number of Pages | : | 210 Pages |
| Publish Date | : | 2013-03-16 |
| Language | : | English |
DESCRIPTION:
A fantastic model for understanding customers Bob Siegel Finally, a real-world model for evaluating the effectiveness/impact of every aspect of your marketing program. This very readable book demonstrates, with numerous proven examples, a marketing tool that finally enables marketers and everyone focused on profit to answer the age old question, 'Which part of my marketing programs are truly effective?'By page 24, chapter 1, I learned to use a simple (math-a-phobics will love this book!) mathematical tool to evaluate every step of the marketin. Diana Cano Felix said Customer Learning Curve. Not what I was looking for. Would recommend to those interested in business or marketing or college students pursuing a marketing or business degree.. "Interested in growing a business? Read on" according to Kevin McClair. The beauty of the "Customer Learning Curve" is its pulling together the multiple pieces of the overall business growth puzzle necessary for systematically achieving market success. A very well done book!- Kevin McClair, Financial Services Industry Veteran and Wharton MBA
It serves as the cornerstone of our client engagements.The post-purchase steps of the Customer Learning Curve offer genuine insight and valuable ideas that we are using to ensure continued success. Spreadsheets made it easy to crunch numbers, and the Internet made it easy to find numbers, and now Hellman and Burst make it easy to put the two together so that a reasonably thoughtful practitioner can do the right analysis with the right data. This book should be on the bookshelf of anyone who has a task like "prepare annual marketing plan" on their to-do list.The most important marketing process takes place in your client's mind. The Customer Learning Curve provides a frame
Hellman has built three successful consulting practices over his 23 years as a management consultant and has worked with more than 1,200 strategic marketers to help them improve their results. His writings have appeared in Telephony, Public Utilities Fortnightly, and Marketing News. He may be reached at khellman@resultrek.Ardis Burst has worked a
This book will give you the information you need to join these marketing success stories and make the CLC work for your business.. The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. From the customers' perspective, the company's division of labor is irrelevant: The mental process of learning about, deciding to buy, purchasing, and using a product or service is a single continuum. It helps you cope with too many choices, deal effectively with disruption, make midcourse corrections, assess the progress of a new product or service, and assist top management in making good choices. The CLC is a proven model, grounded in years of research and consulting with business-to-business and con