From Dust to Diamonds: How Small Entrepreneurs Can Grow and Prosper in Any Economy
| Author | : | |
| Rating | : | 4.28 (578 Votes) |
| Asin | : | 193460643X |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2017-07-31 |
| Language | : | English |
DESCRIPTION:
He took his little startup vacuum company and turned it into a household name and not by relying on big advertising or slick sales pitches. He understood that the customer does not want to be 'sold'; they want value! Just like many small business people today, Oreck started his company on a shoestring and a dream but to compete with the national brands and big corporations, he had to get creative. Through unconventional wisdom that flies in the face of conventional marketing notions, Oreck explains how today's entrepreneur can create their own profitable niche in a very crowded market - no matter the economy. It is easy to think that times have changed, but the truth is the consumer hasn't and once you really understand your customer you have the key that will solidify your place in the market. Success was not easy and there were many challenges that could have suffocated his small company - but his persistence and marketing prowess kept the company going - and growing. Don't miss your chance to learn from one of the masters of business!. This is good news for all the little companies that may be wondering how they could ever compete with the bog box retailers
"The most sound business advice I've read or heard about in a long time!" according to Prime Time. In this book Mr. Oreck covers sound business practices that could be applied to ANY business. If you want to start a business or already run one and want more than general guidance with good down-to-earth no nonsense advice from numerous perspectives, look no further, all from a guy (David Oreck) that's been there and done it and looks down upon what some of. "What's Wrong with Corporate America?" according to Gecko. There's a lack of common sense in Corporate America today. The grit and raw intelligence that made America great is being pushed aside by over-educated MBAs who believe they know how to do things better. This is not a hit against education, but a hit against those that abandon common sense for lines and figures on a spreadsheet. There was a time when leaders. "Easy Read and very practical advice from David Oreck (you know - the vaccume cleaner guy)." according to Fegele. This was a lovely and insightful afternoon to read. The language David uses is clear and direct and his guidance is based purely on his own first hand experience living and prospering since the Second World War. He doesn't paint himself as a genius. Just an average guy with some sharp ideas about getting a business launched and keeping it on it's feet.The el