Television and New Media Audiences (Oxford Television Studies)
| Author | : | |
| Rating | : | 4.65 (945 Votes) |
| Asin | : | 0198711417 |
| Format Type | : | paperback |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2015-03-22 |
| Language | : | English |
DESCRIPTION:
About the AuthorEllen Seiter is Professor of Communication at the University of California, San Diego. Her publications include Sold Separately: Children and Parents in Consumer Culture (1993) as well as numerous journal articles.
Serious stuff about TV A Customer An exceptonally thoughtful analysis of television and how it influences opinions and attitudes. As you read this book, you'll get some insight into the ways you are being subtly manipulated every day. Lots to think about!
Ellen Seiter is Professor of Communication at the University of California, San Diego. Her publications include Sold Separately: Children and Parents in Consumer Culture (1993) as well as numerous journal articles.
Why is talk about television forbidden at Montessori schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through a range of fascinating case studies, Ellen Seiter explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television a