Return of the Hustle: The Art of Marketing With Music
| Author | : | |
| Rating | : | 4.57 (947 Votes) |
| Asin | : | 1137582006 |
| Format Type | : | paperback |
| Number of Pages | : | 238 Pages |
| Publish Date | : | 2014-10-15 |
| Language | : | English |
DESCRIPTION:
In Return of The Hustle two music and marketing industry insiders discuss the diverse audio touch points for four key industries and show how the use of music has evolved into its current form and unpick what works, and what doesn't.
In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. Music touches us emotionally in a way that words seldom do. A strong music strategy is fundamental to the success of television, film, brands and video games. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Whether you remembe
After spending years supporting Fortune 100 companies in finding the perfect music for advertising campaigns, at age 25, Sheinkop co-created Music Dealers - a global music technology solution that bridges the gap between bands and brands, enabling brands to create meaningful and authentic touch points with their target audiences and opening up a new route for emerging artists to gain the exposure, funding and distribution necessary to take their careers to the next level.Sheinkop's impact on the industry was recognized when he was included on Billboard magazine's "30 Under 30" rising young executives who are driving the music industry forward, followed by being named "Music Man of the 21st Century' and included in 'Crain's Tech 50' list alongside Chicago's tech leaders by Crain's Business in 2012.He is the co-author book Hit Brands: How Music Builds Value for the World's Smartest Brands.
If you have ever been touched emotionally by a commercial or wondered how that really cool song got included Louis Vasseur Eric Sheinkop has done it again. Return of the Hustle is a glimpse into the still evolving world of how brands are using music to define themselves to their market. Music creates an emotional tie to the brand who incorporates the right music into their brand marketing and communication. Music licensing can also make the difference in a musician's career, providing adequate resources to allow the artists to create their art. Return of the Hustle discusses how this emo