The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
| Author | : | |
| Rating | : | 4.43 (683 Votes) |
| Asin | : | 0804757208 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2014-08-08 |
| Language | : | English |
DESCRIPTION:
Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market.Readers will come away with a sensible and clear approach to conceiving of artful products and services. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities.Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any o
"Their approach is wildly unconventional, as they consider extraordinary products in the context of art, complete with the trappings of plot, trajectory, and resonanceIt's the latest in a series of books about design thinking in business, but it brings in a fresh perspective."—BizEd
A very special book Rob Austin and Lee Devin have changed the way I see the world, again. As they did in Artful Making, in The Soul of Design they bravely challenge the accepted ways of reflecting on and appraising innovative work.In this book, they offer powerful insight into creative processes, and better yet, weave a precise new language to help us think about it. The concepts of Plot, the inner binding between the parts of a made thing; Coherence, the conceptual integrity of those parts as a whole; and Resonance, both the internal quality that makes the whole bigger than the sum of its parts and . "The Soul of Design" according to Adam Koplan. You'll never look at a trash can quite the same way. Lee Devin and Robert Austin continue the collaboration they developed in Artful Making with an insightful new work that examines successful product design, andArtistotelian story structure. Like the old Reese's Peanutbutter Cup commercial, these seemingly different strands of creativity prove to be "two great tastes that go great together." The authors make a compelling case that the central element that distinguishes any highly desirable product from its peers is the way that the product contains a story and has a "plot." For r. "An innovative approach to innovation" according to David D. Mooberry. My An innovative approach to innovation My 35-year career at DuPont had a strong focus on innovation and leads me to believe that innovation, especially in the sciences, has been the primary driving force for economic and cultural progress over the past century. And so a library-full of "how to" and "what did they do" books have been written on the subject. Now Lee Devin and Robert Austin have broken the mold with this exciting new look at how innovation can be stimulated by the arts, especially theatre. Instead of teaching about the old focuses such as market share they bring us "Special Things" (would Steve Jobs have . 5-year career at DuPont had a strong focus on innovation and leads me to believe that innovation, especially in the sciences, has been the primary driving force for economic and cultural progress over the past century. And so a library-full of "how to" and "what did they do" books have been written on the subject. Now Lee Devin and Robert Austin have broken the mold with this exciting new look at how innovation can be stimulated by the arts, especially theatre. Instead of teaching about the old focuses such as market share they bring us "Special Things" (would Steve Jobs have