Cross-Cultural Business Behavior (Marketing, Negotiating and Managing Across Cultures)
| Author | : | |
| Rating | : | 4.38 (790 Votes) |
| Asin | : | 8716134281 |
| Format Type | : | paperback |
| Number of Pages | : | 282 Pages |
| Publish Date | : | 2017-02-20 |
| Language | : | English |
DESCRIPTION:
Richard R. Gesteland is the founder of Global Management LLC, an international consultancy serving corporate and institutional clients. . Since 1993 he has trained over two thousand managers around the world in cross-cultural negotiating techniques
"vastly entertaining keeps one's attention." -- The European"user-friendly, practical and full of common sense. Axtell, author of the best-selling "Do's and Taboos" books on international business. Business executivesshould find plenty of useful advice to overcome cultural obstacles." -- Claude Cellich, International University, Geneva, Journal of Global Marketing"vastly entertainingkeeps one's attention." -- The European"The chapter on how to handle the bribery issue alone is worth the price of the book." -- Roger E
Translated into German, Polish and Lithuanian, it has been adopted as a textbook by more than a dozen business schools in the U.S., Denmark, Norway, Hungary and Lithuania.. Part Two presents 32 unique Negotiator Profiles designed to prepare the business visitor to conduct effective negotiations in the world's major markets. Written in clear, concise English, "Cross-Cultural Business Behavior" is based on the author's 35 years of hands-on experience doing business all over the world. The first edition proved to be popular with practicing managers as well as universities and colleges around the world. The text contains dozens of examples, anecdotes, diagrams and cases to illustrate and clarify its key points. The second edition is an enhanced version of the original book - a practical guide for international business people who sell, manage and negotiate across cultures. Part One organizes international business customs and practi
Go Global A very useful book if you need to GO GLOBAL. It give you the first hints about characteristics of foreign culture, even your own cultures. The structure and the very practically and lively examples make the book easy and sometimes funney to read. A strong buy for those who need or want to look outside of their own culture. Best book that I have seen so far in this area. No theories, pure reallity. I tested it live and it helped me in various situation to understand pitfalls that I hit or avoid pitfalls.